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The lack of attribution for Unsplash photos has been the subject of controversy in photography circles, due to some companies using free Unsplash photography for profit without compensating the photographers.

Unsplash actively prevents authors from offering their content under Creative Commons licenses, for instance by deleting references to such licenses from comments.

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The Unsplash license is incompatible with Creative Commons licenses, meaning that content from Unsplash cannot be published under a Creative Commons license without additional permissions from the original authors. In December 2019, Unsplash for Brands was launched, where advertisers can share branded images on Unsplash. In February 2018, Unsplash changed their license terms to restrict the sale of photos without first updating, modifying, or otherwise incorporating new creative elements into the photos, prohibiting selling unaltered copies, including selling the photos as prints or printed on physical goods. To date, Unsplash have declined to make these works reavailable or easily identifiable by machines.

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At the time of the license change, Creative Commons Director Ryan Merkley asked that 'n order to ensure that the commons is maintained, we hope that Unsplash will either a) properly mark all the works shared using CC0 and/or b) make available a full archive of the CC0 works so they can be shared on a platform that supports open licensing'. It was not possible to segregate or find which images had been available as CC0 prior to the license change due to restrictions on the use of Unsplash's API. Īround 200,000 images were lost to the public domain. In June 2017, Unsplash changed the license they made their content available under to their own license, the Unsplash License, which imposes some additional restrictions. Initially, the permissive copyright terms on its photos led to Unsplash becoming one of the largest photography suppliers on the internet, with its members' photos frequently appearing on articles.īefore June 2017, photos uploaded to Unsplash were made available under the Creative Commons zero license, which is a public domain equivalent license and a waiver, which allowed individuals to freely reuse, repurpose and remix photos for their own projects. While it gives downloaders the right to 'copy, modify, distribute and use the photos for free, including commercial purposes, without asking permission from or providing attribution to the photographer or Unsplash', the Unsplash terms of service prohibit selling unaltered copies, including selling the photos as prints or printed on physical goods. The Unsplash license prevents users from using photos from Unsplash in a similar or competing service. Unsplash photos are covered by the Unsplash license. 200,000 other images can only be identified by hand. Licensing Īn example of a CC0 image added before the license change. Unsplash will continue to operate as a standalone brand and division of Getty Images with Cho in charge. In March 2021, Unsplash was acquired by Getty Images for an undisclosed sum. Due to the volume of photo submissions, the site employed an editorial team and 'curators' picked from the Unsplash community, including Guy Kawasaki, Nas, Khoi Vinh, Amanda Hesser and Om Malik.

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Ĭho supplied the first batch of photos to Unsplash, which then received contributions from amateur and professional photographers. Unsplash received more than 50,000 visits on its first day. Afterwards, Cho posted the outtakes from his company photoshoot on Tumblr, inviting people to use them as they saw fit. While creating a new homepage for his company Crew, Cho was unable to find a suitable stock photo and hired a photographer instead. Initially a pioneer of the copyright-free photography model, Unsplash was created in 2013 by Montreal-based entrepreneur Mikael Cho. Unsplash has been cited as one of the world's leading photography websites by Forbes, Design Hub, CNET, Medium and The Next Web. The website claims over 265,000 contributing photographers and generates more than 16 billion photo impressions per month on their growing library of over 3.48 million photos. Since 2021, it has been owned by Getty Images. Unsplash is a website dedicated to proprietary stock photography.